Two elders. Twelve categories. One brutal scorecard. No call, no pitch, no upsell — unless you ask for one.
Paste your store, SaaS, or funnel URL. 3 lines on what's not killing.
One operator from your weapon class. One from outside. They disagree on purpose.
Returned in 7 days. 12 categories. Numbers, not vibes. Posted to the ledger (anonymized if you ask).
If the scorecard stings, book a 20-min council fire. No pitch, no upsell.