Council notes.

Every Monday at 21:00 UTC the tribe meets at the fire. Kills, losses, weapons retired, new traplines opened. These are the notes — public, archived, searchable.

Week 142MON 2026-06-01

Etsy holiday lull, SaaS surge

Etsy storefronts down 11% w/w — algorithmic lull, not creative.
SaaS cohort +14% MRR led by Diego's analytics tool.
Retired Crypto-tracker SaaS (D58). Post-mortem published.
New trapline: 'desk poster + notion template' bundles.

Week 141MON 2026-05-25

Ad CAC plateau breaks

Tomi shipped 7-day kill rules on TikTok creative — CAC down 38%.
Lin's SEO trapline now ranks for 1,247 long-tail intents.
Hana opened the 'CRM micro' weapon to 5 Hunters.
Council reminded: no operator may quote MRR without ledger link.

Week 140MON 2026-05-18

First ledger correction

Public diff: Sara's MRR overstated by $80 due to a Stripe test charge.
New rule: weekly two-operator cross-audit (active immediately).
Two new operators sworn in: Casablanca and Oslo.
Hunt phase 2 cohort kicks off — 14 operators.

Week 139MON 2026-05-11

Gumroad funnel rebuild

Nora rebuilt her Gumroad checkout — $300 → $2,260 MRR in 6 weeks.
Field manual: 'Upsell ladders on Gumroad' published.
Council voted: no AI-only operators. Each weapon needs an owner.

Week 138MON 2026-05-04

Refund threshold tightened

Council lowered acceptable refund rate from 5% → 3%.
Auto-flag in the ledger sheet now triggers an elder review.
New SaaS weapon: niche scheduling for tattoo studios — Tomi co-build.

Week 137MON 2026-04-27

Quiet week, deep work

No new kills. 11 operators marked 'forge week' — no shipping.
SEO trapline reviews moved to a separate Wednesday fire.
Banner unfurled: 'Compounding > shipping'.

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