Growthclan
Three kills · in full

Real kills.

No hero arcs. Real timelines, real losses, real margin. Numbers verified by the public ledger.

Diego R.
Mexico City · Analytics Micro SaaS
From
$0
To
$4,820 MRR
In
168 days
The arc
  1. D1–D14: built the prototype on a Sunday and 8 weeknights.
  2. D14–D45: shipped to 4 operators in the clan for $9/mo.
  3. D45–D90: ditched annual plan, raised price 3×.
  4. D90–D168: SEO trapline started ranking, cohort flipped to compounding.
What killed
  • Stripe billing wired in 4 hrs
  • Two elders co-audited each Monday
  • Refund rate held at 1.2%
What burned
  • First pricing was too cheap
  • Lost 2 weeks on a feature nobody asked for
Arif K.
Bandung · Etsy Storefront Forge
From
$0
To
$3,287 MRR
In
240 days
The arc
  1. D1–D21: 80 listings, mockups A/B'd weekly.
  2. D21–D60: niche pivot from generic posters to 'remote-worker desk art'.
  3. D60–D180: programmatic listing engine, +12 listings/wk.
  4. D180–D240: licensing kit added — first B2B order from a co-working chain.
What killed
  • 80% of listings still selling
  • Print provider switch saved 19% margin
What burned
  • First niche died fast
  • Etsy fee changes ate 6% one quarter
Tomi A.
Lagos · Booking SaaS
From
$0
To
$3,410 MRR
In
196 days
The arc
  1. D1–D30: rebuilt 3× before finding a niche (tattoo studios).
  2. D30–D90: cold outreach to 240 studios; 11 signed.
  3. D90–D150: integrated SMS reminders, churn dropped 2.4% → 1.6%.
  4. D150–D196: WhatsApp Business API gave a regional moat.
What killed
  • Niche too small for big SaaS
  • Operator was a studio owner first
What burned
  • Stripe disputes in month 2
  • Lost a week to a bad migration
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