- D1–D14: built the prototype on a Sunday and 8 weeknights.
- D14–D45: shipped to 4 operators in the clan for $9/mo.
- D45–D90: ditched annual plan, raised price 3×.
- D90–D168: SEO trapline started ranking, cohort flipped to compounding.
- Stripe billing wired in 4 hrs
- Two elders co-audited each Monday
- Refund rate held at 1.2%
- First pricing was too cheap
- Lost 2 weeks on a feature nobody asked for
